Communities in the North face increasing pressures from a warming world. INTERACT collaborates with scientists and Indigenous peoples to understand the impacts of a more accessible Arctic, which could see a surge in tourism. For the Sami people in Northern Europe, climate change and rising tourist numbers are reshaping their traditional ways of life. While tourism offers economic opportunities, it also poses challenges, including conflicts with reindeer herding and environmental concerns. Sustainable tourism practices are vital for balancing these changes.